On November 14-16, 2024, TudungPeoplePH had the privilege of participating in the first-ever Halal Expo Philippines at the World Trade Center in Pasay City. This incredible event brought together businesses, consumers, and advocates of the Halal lifestyle, creating a vibrant space to celebrate the fast-growing Halal industry in the ASEAN region.
We were honored to represent TudungPeople, an international modest fashion brand from Malaysia that’s beloved for its beautiful hijabs and activewear, designed especially for active Muslim women. Leading the charge was Norhanie Lao Mama, our official distributor and brand ambassador in the Philippines, who perfectly embodies the brand’s mission of empowering women to be confident, stylish, and true to their values.
At our booth, we showcased some of our most-loved collections, including hijabs, activewear favorites like parkas and sweatshirts, and our Traveleisure Collection. The biggest excitement, though, was the exclusive sneak peek of upcoming collections, featuring new hijab pieces that were yet to be launched in Malaysia! Seeing TP Kitties and new customers light up with excitement—and hearing your amazing feedback—was so heartwarming.
On Day 3, we joined the Modest Fashion Show, where selected pieces from our activewear and traveleisure lines took the spotlight. It was an incredible moment to see TudungPeople come to life on the runway, with your cheers making it even more special.
A massive thank-you goes to the Halal Expo Philippines organizers for putting together such an impactful event. Your vision for growing the Halal industry in the Philippines is inspiring, and we’re so grateful to have been part of this journey.
To all the TP Kitties who came to support us and the new friends we made during the event—thank you for making this experience unforgettable. You’ve made us even more excited for what’s to come. See you next year at Halal Expo Philippines 2025—we can’t wait to share more with you!